Marketers have been locked in a Reels vs. TikTok war ever since Instagram Reels launched as the platform’s swift response to social media users’ fascination to short-form videos. They are attempting to determine which network is now performing the best.
We looked at 564,454 TikTok videos and 1,345,893 Instagram Reels, comparing performance indicators like interaction rate, video views, and more, in order to determine which of the two most popular social media platforms today produces the best results.
A. Synopsis
preview of the report’s contents
We compare the levels of interest and interaction between TikTok and Reels by comparing the average Engagement rate per post( by followers) on both platforms.
Which social media platform has a greater view rate—Instagram or TikTok? We demonstrate which kind of material is more effective in getting users to watch more videos.
Reels vs. TikTok’s monthly average for video posting: The frequency of posting is a wonderful indication of what the public’s attention is on at any one time.
Key observations
Instagram Reels garner half as many comments as TikTok videos do.
On TikTok, content is posted by users two times more frequently than on Reels.
On TikTok and Instagram Reels, the majority of users are female.
Engagement
TikTok reports an average engagement rate that is six times higher than Reels.
Some brands may see a larger return on investment from their TikTok marketing efforts, depending on the audiences they’re attempting to reach and the specific marketing goals they’re trying to achieve.
However, for some firms, Instagram may continue to be the most effective social media platform.
Tiktok is clearly the most effective medium for producing rapid development because to its social media strategy, which is built on authenticity and adopting a humanised approach, like Duolingo, for instance.
Reels, on the other hand, are a very effective sort of content for brands who have already built a significant following inside the network, as it keeps the followers captivated through intriguing and teasing films, which is contrary to Instagram’s algorithm.
Returning to the platforms’ algorithms, it’s vital to keep in mind that TikTok is more views-focused than Instagram, which is still a channel based on followers.
Instagram Reels receive 44% fewer comments than TikTok videos
As was already established, engagement is perhaps the most important statistic marketers consider when assessing the social media effectiveness of their brands.
Its relevance stems from the fact that it demonstrates how well-suited a certain message and campaign were to the requirements of a particular audience, which is ultimately what matters the most.
Engagement incorporates a variety of KPIs when it is calculated and takes into account all the different ways social media users have interacted with a given piece of content.
When compared to Instagram Reels, the quantity of TikToks posted has doubled
One of the main elements that draws social media users’ attention and interest in TikTok is its novelty, in addition to its cleverness in promoting the consumption of video material, particularly with the recent launch of its inventive video formats.
Both content producers and brands have an interest in studying how this unorthodox social channel operates since they want to stay current with trends.
TikTok naturally records a high level of activity given that this can only be accomplished through experimentation – with various video concepts and posting calendars – which require ongoing, active involvement and adjustments from the users.
Instagram Reels watch rates are higher for accounts with smaller followings
As previously indicated, on TikTok, the number of video views is the best measure of a channel’s success, while on Instagram, the number of followers continues to be the benchmark for determining whether or not an account is well-known enough to matter.
Given this, it’s also crucial to point out that Instagram’s algorithm is known to favour smaller accounts by making up for their lower follower counts with superior performance, as evidenced by data on numerous occasions.
Demographics data for Instagram Reels versus TikTok
While the initial half of this study concentrated on comparing the performance metrics for TikTok and Instagram Reels, it’s equally vital to understand how the broader picture now stands in order to properly understand the conclusions.
Women make up the majority of the core user base for both networks.
This is important information for all businesses, not just those running advertisements on TikTok and Instagram.
Knowing the possible exposure of their social media marketing efforts can help businesses who are trying to reach a specific target population establish their campaign’s goals more precisely.
TikTok is the fastest-growing social media network ever, although it hasn’t yet surpassed Instagram’s adoption in terms of usability.
The top interests on TikTok right now are listed below in case firms in a particular industry are still unsure about whether it is the place to be.
Methodology
The results of this study are based on the examination of 1,345,893 Instagram Reels and 564,454 TikTok videos that were posted between August 2021 and August 2022.
The sum of the likes, comments, and shares on a post are divided by the total number of followers that page has in order to determine the engagement rate per post (by followers) on TikTok. Next, the outcome is multiplied by 100.
By dividing the total number of likes and comments on a post by the number of followers the profile has, Instagram’s engagement rate per post (measured in followers) is determined. Next, the outcome is multiplied by 100.