Social Media

TikTok Marketing Tactics For 2023

With participation like this, the platform is rapidly ascending from the outer reaches of the social media landscape to the very heart of the strategies of the most innovative of businesses. It has a rapidly expanding user base across the world because of its dedication to developing and promoting its brand identity.

Insights into the success of marketing strategies on TikTok

TikTok (formerly known as has experienced meteoric growth since its 2016 debut, quickly earning a place alongside well-established platforms such as Facebook, Instagram, Pinterest, and Twitter. Some of the various ramifications of TikTok’s stratospheric growth in popularity and why marketers are increasingly hopping on the bandwagon are highlighted by the numbers below.

  • In 2021, TikTok earned roughly $4.6 billion.
  • At the end of 2021, TikTok had 1.2 billion users, and by the end of 2022, that number was expected to rise to 1.5 billion.
  • TikTok has attracted 18% of all U.S. internet users 16-64.
  • Around 67% of TikTok users have reported being prompted to make a purchase after using the app.
  • As many as 74 percent of app users report being motivated to learn more about a product or brand thanks to the app.
  • Almost 90% of users check TikTok on a daily basis.
  • In 2022, 38% of Americans say they want to use the video-sharing app TikTok, up from 17% in 2020.
  • TikTok boasts the longest average session duration of any social media platform, with users spending over 10 minutes every session.
  • When they see a brand on TikTok, more than half of users feel like they know the brand better.
  • Planning, developing, and releasing effective TikTok advertising campaigns

Your TikTok campaign, whether it’s free or paid, will go through three main stages: planning, construction, and launch. You will breeze through each of these stages with the appropriate strategy and some focused direction.

The first step in your TikTok advertising strategy is to create a plan

Any successful marketing effort begins with solid groundwork in the form of a well-researched strategy and plan. The following advice will assist you in launching your campaign successfully.

Using the analytics tab on your TikTok channel, you may learn information about your audience’s gender, age, and location. But, if you are just getting started with the network, you might not have enough information to make any definitive conclusions just yet. 

Theoretical Shifts

One approach to stay up-to-date with what’s happening in the app is to look at the Explore feed (represented by a magnifying glass) on a frequent basis. You’ll find some of the most recent styles on TikTok, as well as some sample videos to utilise as models. With the search box, you may learn more about any popular content creators, videos, noises, or hashtags that catch your attention.

Think about popular and branded hashtags

Your TikTok ads will reach more people if you use hashtags, whether they are branded or trending (or a combination of the two). They aid in organising content so that both authors and readers can locate what they’re looking for more quickly and easily. Hashtags on TikTok can be clicked, allowing users to easily become lost in a sea of similar videos if they so choose.

Certain hashtags have a lot of traction on the social media platform and could be used effectively by companies. Be aware that more competition comes with these hashtags’ skyrocketing popularity.

Construct Your TikTok Ad Campaign

You have developed your marketing strategy and are now prepared to begin construction. There are many options for branded campaigns, but the following are the most effective for both novice and seasoned TikTok marketers.

You should shop on TikTok

Brands who focus on selling physical things will find the TikTok Shopping capabilities particularly useful, since they allow them to promote their wares both within videos and on a dedicated tab of their profiles. Tag your inventory products and use them in feed videos, LIVE shopping, or your product display tab to advertise your wares.

Collaborate with innovators and thought leaders

TikTok is the network where brand collaborations with influencers are most common, although this is actually a trend that is becoming increasingly common across other social media platforms. Not to mention the fact that the results of such partnerships include an increase in brand recognition, viewership, and participation.

If you’re looking for an influencer but don’t know where to begin, you may browse the TikTok Creator Marketplace, where you’ll find a list of creators along with detailed information about each one to help you choose the best one for your business.

Introduce Your TikTok Ad Campaign

Your job on promoting your brand on TikTok does not end once the campaign has been released. Monitoring audience participation and the campaign’s success is crucial.

Interact with your target market in a significant way

Launching a campaign is only the first step; failing to engage with your audience afterward will result in wasted time and resources. Have a consistent brand voice and set of principles, and try to give your account some personality. People on TikTok prefer interacting with others in the flesh.

Promote user-generated content (UGC)

User-generated material is another kind of participation, and it’s often the result of a sponsored hashtag campaign.

Engaging with these individuals and sharing their material on the brand’s page is a great way to capitalise on this trend. In contrast to brand-produced information, 72% of participants in one survey trusted customer feedback more. User-generated content also has a fivefold higher conversion rate than other types of content.

Get the most out of your TikTok ads

As TikTok grows in popularity, more and more companies are joining the platform in hopes of reaching a wider audience.

Are you prepared to launch or hone your TikTok marketing strategies? See how Sprout’s TikTok integration can streamline and expand your social media video marketing approach from start to finish, including video scheduling, comment management, and presentation-ready data.

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