Social Media

How to Use TikTok for Business in 2023 – The Ultimate Guide

There is no better time than now to stop hesitating and start using TikTok for professional purposes.

Creators and businesses who want to expand their reach to millions of people through increased engagement and a larger audience are flocking to TikTok.

It’s a fun platform where you can highlight a less curated version of your brand, experiment with video, and drive traffic to your site.
Here’s Why Your Company and Brand Should Use TikTok

With more than 2 billion downloads, TikTok’s popularity is on the rise and shows no sign of slowing down.

TikTok can be used in a variety of ways to promote your business or personal brand, from instructional videos to beauty transitions.

Take Maggie from @experimentingwithdecor for example.

TikTok is a social media platform that allows users to share short videos, form subculture-specific communities, and reach a younger demographic.

TikTok for Business #1: Get Comfortable with the Platform

TikTok is the new kid on the block, so there is bound to be a learning curve, especially if you aren’t used to making videos.

Create a test account and experiment with the features of the app before committing to using it for official business purposes.

Explore the different transitions and editing features available on TikTok to find the best fit for your brand.

If you’re interested in keeping up with the latest developments in the business world (and perhaps even gaining an edge over the competition), it can pay to check out the Discovery tab and start following relevant hashtags.

A fashion company’s innovative use of product placement in promotional videos could serve as a model for the food industry. A personal trainer’s advice on getting in shape might seem interesting and entertaining to a copywriter.

To help your brand stand out and connect with your target audience, it’s vital that you avoid direct plagiarism and instead put your own creative spin on content that has already been published elsewhere.

Step Two of Using TikTok for Business: Decide on a Specialty Topic

TikTok users are always looking to follow new and interesting accounts, and now they can easily find your videos using the app’s smart search function.

To be successful in business, you need to find a way to stand out from the crowd, and narrowing your focus allows you to do just that.

What makes this a good fit for TikTok?

Dr. Cody is able to demonstrate his work to the thousands of viewers who are interested in the chiropractic field because he posts short clips of his sessions online.

Selecting a narrow topic allows you to zero in on specific facets of your brand, which can help you improve those areas.

If you own a bakery, you could use TikTok to share exclusive behind-the-scenes footage with a focus on making bagels. Your TikTok account might become the de facto source for all things related to baking bagels.

Third, establish a posting schedule for your business on TikTok

Planning out what you’ll post on your TikTok profile is just as important as planning out what you’ll post on any other social media channel.

Use this to plot out your next week’s or month’s worth of TikTok videos and other content.

Create content for TikTok at a pace that is manageable for you.
TikTok, like other platforms, recognises and rewards regular users. Instead of starting with three posts a day and becoming overwhelmed, which could lead to you not posting for months, start with three to five posts a week and gradually increase the frequency.

In addition, it is instructive to monitor analytics in order to learn what works and what doesn’t with TikTok viewers.

The beauty of TikTok is that you can try new things whenever you need to; what matters most to your viewers is that the content is still interesting, informative, or entertaining.

To access TikTok’s analytics, it’s recommended that you upgrade to a Pro Account. If you want to know where your audience is located, when they are online, and when you should be posting to TikTok, this tool will do the trick.

Takeaway #4 When Using TikTok for Professional Purposes: Don’t Aim for Perfection

The adage “be yourself” may be cliche, but TikTok is indeed the ideal venue for doing just that.

In other words, what does this entail? You are free to express your individuality, laugh at yourself, and enjoy life.

The fashion blogger @thefashionheist is a perfect illustration of this trend. Her Instagram is stuffed with glamorous model and fashion shots.
She educates and entertains her followers on TikTok with anecdotes from the worlds of Harry Potter and Gilmore Girls, as well as quick fashion tips for anyone looking to improve their look.

It’s fun and informative to read what she writes. Her followers gain knowledge of her personal style, get advice on how to dress for the movies and TV shows she loves, and get insider information about their favourite entertainment.

Fifth Business Use of TikTok: Issue a Challenge

TikTok is known for its incredible reach and the ability to go viral overnight.

Taking on a challenge is a fantastic way for companies to rapidly expand their user base and gain widespread exposure.

Final Thoughts

Promoting your business on TikTok is a fantastic way to reach a new audience, especially one that is more likely to be interested in your products and services.

It’s a fun platform for experimenting with video, and with the right strategy, you can use TikTok to grow your business.

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