Instagram ad success is highly dependent on aesthetic quality. Because of this, Instagram ad design is crucial in the process of making and managing advertisements.
Instagram advertising rely heavily on aesthetic appeal in addition to language, strategy, and targeting. To get people to look up from their feeds or Stories, you need eye-catching imagery. They won’t bother reading the copy (much less clicking) until you provide that.
Yet, there is some good news. When you have a comprehensive set of guidelines, specifications, and resources at your disposal, designing an Instagram ad is a breeze.
Methodologies for Creating Eye-Catching Instagram Ads
You don’t have to follow any strict guidelines or use any special software in order to create a successful Instagram ad. (With the exception of Facebook’s advertising guidelines, which must be followed).
But, there are other design recommendations that, depending on the context of your photographs, might boost their effectiveness.
For the sake of convenience, we have gathered a list of some of the top Instagram ad design suggestions available, which can help you level up your game for every campaign.
Make good use of complementary hues
This is a tried-and-true method for creating effective advertisements on Instagram, and it couldn’t be simpler to adopt.
To make your image stand out, use at least two contrasting colours. By choosing colours that are visually at odds with one another, you can direct the user’s attention to where you want it to go: your ad.
This is a simple thumb-stopping approach since the user will naturally pause to investigate anything that stands out to them.
Limit Your Wording
Due to Instagram Ads’ integration with the Facebook ecosystem, the company favours advertisements that use little (less than 20% of the picture) ad text. If you want your advertisement to get noticed, avoid using large blocks of text because they are boring and won’t encourage people to click on them.
Nonetheless, there are instances in which text may serve you well.
Get Rid of the Extras
Instagram ad designs that aim to cram too much information into a single image are nothing new; we’ve all seen them. Maybe there are just too many options, or the gradient is too complicated and difficult to use on a mobile device.
Whatever your motivation, visual clutter is something you want to stay away from. Simple layouts highlighting a few of goods are recommended. In a carousel Instagram ad, additional content may constantly be featured.
Take advantage of visual emphasis through the use of central, eye-catching details
Instagram advertisements may be as simple as professional-grade photos in some cases. One has already been spotted by us. Some will focus on the visual aspects of design.
Always remember that the most important text or design element should be placed in the middle of the image for maximum impact when posting graphic design.
This illustration will serve to clarify this point. The advertisement down below is excellent. They showcase four goods (raising the likelihood of attracting more customers), provide a discount, and highlight their unique selling proposition front and centre.
Don’t forget the blank spaces
It’s true that white space is inevitably going to be a feature of a clean design, but we felt it was so crucial that it deserved its own bullet point.
You may also hear the term “negative space” used to refer to whitespace. Negative space refers to the parts of a picture that are not the main subject.
There are two primary justifications for increasing the amount of white space in your images:
It’s another technique for directing people’s gaze to where you want it to go.
Many customers will immediately notice the increased sense of professionalism that comes from its new, cleaner appearance.
This simple tip will help you much whether taking pictures of your wares or making sketches for new concepts.
Utilize Your Company’s Colors
Using more of your company’s colours in your advertising campaigns is a simple first step in raising brand recognition and developing a consistent brand experience. Bright, contrasting hues are a plus.
Think About the Science Of Color
Inaccurate though it may be, there is some validity to the idea that certain colours may evoke certain emotions. The colours you pick for an image and brand may influence how viewers feel about them. That preceding instance was cheerful and upbeat.
Insert Company Name / Logo
Although your brand name will appear in the headline of Stories and next to the advertisement, it never hurts to have it on the primary picture itself. It’s a great way to get people to take notice of your brand over the long haul, as opposed to merely your profile image next to your ad.
Separate the “Design Part” of the story into the designs used
If you’re stuck trying to figure out how to divide up your Instagram Story design, here’s a simple method that can help. Splitting a picture horizontally lets you put an image in one part and text in another, with a call to action.
Analyze Picture Variation
Ad images, like the rest of your campaign, should be subjected to split testing to ensure optimal performance. Since photos are such an integral element of Instagram Advertising, you’ll need to do A/B testing to find out which ones get the best reactions from your target demographic.