To get the most of Instagram for your company, you need to know how to use posts to establish credibility and reach new audiences. If you’re just starting out on the platform or your items aren’t seeing a lot of interest from customers just yet, it might be challenging to think of new, interesting material that will appeal to them.
Instagram content that does well is carefully tailored around the preferences of the target audience. This may be an excellent method for companies to reach out to their clientele.
We hope that the ideas and resources shown here will help you to produce content of the highest possible quality, befitting your brand’s image and facilitating more fruitful interactions with your target audience.
Timeline of Festive Occasions on Social Media
Brands are increasingly turning to “social media holidays,” a relatively new content strategy that leverages social media platforms, to get their followers involved in a cause close to their hearts. Not all celebrations on social media are solemn occasions; sometimes it’s just a day to do something fun with your online friends. We guarantee that you will find some inspiration among our Instagram post suggestions.
In order to advertise their products, brands frequently request that their followers use a certain hashtag in conjunction with a specific event. There are all kinds of weird and wonderful new holidays every month. It’s a wonderful method for companies to get their audiences involved and attract new customers throughout the Christmas season.
Social media calendars and hashtag holidays provide a number of advantages, including the following:
Consumers’ Knowledge of a Brand
Promoting your business successfully using a social media schedule. You may reach both your intended and unintentional Instagram audiences by using either a custom or generic hashtag.
If your page’s activity has been on the decline for some time, a social media holiday is the perfect way to boost it. For a given holiday, the system will gather all postings that include the trending hashtags for that holiday.
It’s easier for users to find your page if they search for the hashtag, and if they see a brand’s post using the hashtag, Instagram will recommend pages like yours to them. The accessibility of your page is therefore improved.
Fitness centres, for instance, frequently utilise the New Year holidays to promote resolutions and the hashtag #NewYearNewMe. Many individuals find this encouraging, and it prompts them to respond to the post in order to join the challenge or tell their gym about their commitment. Then they may attract new followers by sharing it on Instagram Stories.
Engage in the Discussion
Take part of key themes and make your voice known on social media holidays by representing your brand to contribute to vital topics.
It may motivate consumers and help them remember the brand.
Inspirational Instagram Posts
Feature Highlighting for Marketing
You can promote your wares on your page, but don’t overwhelm your fans with product posts or they could stop checking it out. Expound on a product quirk and how it can help a subset of your target market.
Capturing the best of your product is essential, so make sure you have some fantastic photos and videos to share. If money is no object, you may always employ a professional photographer to take pictures of your goods.
Explore the Limits of Thinking Leadership
Don’t be hesitant to give your brand a voice or personality, especially when it comes to posting on Instagram. You should try to impart some knowledge or insight to your listeners that will be useful to them.
Making a subtle link between your knowledge and your brand’s value is possible. Add multimedia (such as films, photos, and audio clips) to back up your claim.
Several Instagram users compile lengthy reflections into Reels or Stories, which they then file away under a relevant Highlight.
Plan Promotional Events With Prizes
There are a lot of ways to obtain more followers on Instagram, and one of the most popular is by posting about free stuff. With contests, you may encourage widespread interaction with your brand, which in turn increases exposure, attracts new users, and stimulates more participation.
In exchange, you may give the winners promotional material for a new product or an under-appreciated one. For your company, this amounts to no-cost advertising.
Leverage User-Created Content
You need not constantly publish original content. User-generated material like reviews, testimonials, and videos may be posted on your site. One trend in Instagram content is to engage with and like the posts of your followers.
There is a 4.5% increase in conversions when using user-generated content instead of brand-generated material. A further 11% of internet buyers claimed that user reviews influenced their final purchases. Content like this is frequently used by AirBnB and clothes manufacturers.
You stand to get more exposure with less effort if you repost or reshare content created by your users, but do so only with their express consent.
Participate in Group Volunteering or Charitable Efforts
When you talk about the good you’ve done for the community, it gives your company a more human face. Individuals that share these beliefs will identify more strongly with your brand and be more likely to interact with your social media postings.
Therefore, it’s not always feasible to provide details about your operations online. Customers are more likely to believe in the quality of a brand if they see evidence that the company cares about the local community, especially communities that share the values of the brand they are considering buying. Collective efforts have recently risen to the forefront of popular topics for Instagram posts.
Share DIY Video Footage with Amusing Captions
Practicality and knowledge are two things that are highly valued by most people. A rough prototype of your product or an example of a related service you provide might be shared.
You don’t have to broadcast anything particularly complex for a time-lapse video to generate interest in your business and comments from viewers.