Social Media

The Essential Resource on Influencer Marketing

To us marketers, an influential person is worth their weight in gold. Whether your goal is to raise awareness of your brand, generate leads, or increase sales, influencer marketing may help you get it done.

By partnering with a content creator on the internet, your brand may take advantage of their originality and originality. Influencers are people who have a knack for creating engaging content, and their opinions can be invaluable to your business.

TikTok creators, for example, are pros at generating promotional content that blends in with their organic content and entertains their audience, which can help you acquire traction on platforms where you don’t currently have a presence.

However, there are complexities associated with influencer marketing. Finding someone with a large number of followers isn’t enough; you also need to identify the perfect influencer to maximise the benefits of working together. Smart planning of an influencer marketing campaign from the get-go is what matters most.

Discover how to find influencers, how to reach out to them, how to organise productive partnerships, and much more with this comprehensive guide on influencer marketing.

What exactly is influencer marketing?

The first step is to define influencer marketing. Influencer marketing, in a nutshell, is the practise of using a prominent social media user to promote a brand’s products or services (a person with a social following and deemed an expert in a certain area).

The legitimacy and allure of your brand can be boosted by influential people in ways that would be difficult to achieve on your own. Take care to select appropriate influencers for your brand.

The Dos and Don’ts of Influencer Marketing

Here is a list of things you should and should not do when it comes to influencer marketing.

Reuse and Redistribute

Make sure to spread the word by re-posting the information on your various social media pages when your partnership begins to gain traction. Make sure you talk to the influencer about using their content in other contexts; for instance, you may use a TikTok video they made for advertising purposes.

Create connections with others

It’s tempting to jump from influencer to influencer, but you’ll gain much more by getting to know each one on a personal level. By reusing the same influencers over the course of numerous campaigns, you may increase the credibility of their endorsements of your business and the amount of engagement they have with their followers.

Be active in their spaces

Don’t be shy about showing your interest in an influencer’s work and sharing it with others before you reach out to them. Be engaged with them on their channels during the collaboration’s duration and afterwards.

Avoid becoming an obsessive controller

Being too controlling or prescriptivist can backfire when working with an influencer. If you’re working with them, you should take advantage of their insights, ideas, and relationship with the target audience. Let the influencer to submit ideas and take the lead on things like content scheduling and release specifics, while still providing a comprehensive brief and arranging for script approval.

Avoid being evasive when making contact

Don’t be generic or impersonal in your first outreach email to an influencer. Identify yourself, your company, and your product clearly. Include why you think they would be a good fit for your business, what you enjoy about their material, or mention any particular pieces of work that you admire.

Avoid being evasive when discussing key performance indicators

Know and openly discuss the key performance indicators (KPIs) for your influencer partnership. Specify the kind of analytics or statistics that must be given once the campaign has ended. While influencers typically supply some information, it’s always a good idea to specify which metrics you’re interested in seeing from the get-go.

Signs of Undue Impact

It’s important to be aware of the potential drawbacks of working with an influencer so that you can avoid them throughout the research phase.

  • Visuals: No avatars or stock pictures.
  • Strange or insulting user names
  • Individual or group profiles
  • Followers: The influencer has a larger number of followers than they do of their own
  • Templated or plagiarised bio
  • Website: No website link provided.
  • Minimal or no creative effort put into the content.
  • Date of creation: This profile just appeared.

Forms of Working Together with Influencers

A company or brand might cooperate with an influencer in a number of different ways. Consider the following suggestions.

Reporting on an Occurrence

The marketing of events is a great way to get the attention of influential people. When trying to promote an event to a specific demographic, it’s important to find influencers that have a following among that demographic, either geographically or through a shared interest.

Include them beforehand to generate buzz, and give them free reign to report on the event as it unfolds in real time.


In today’s market, when 49% of buyers rely on recommendations from influencers, it’s important to take advantage of this trend through gifting. By giving away free samples or products, businesses can increase their visibility for a little cost. Give a freebie or sample, and make it easy for them to spread the word about you and your business by include information about yourself and your product.


To collaborate on video, brands can ask influencers to front ad campaigns or host a web series. You don’t need a professional videographer to create high-quality videos that can be reused and shared.


A good strategy to get people interested in your giveaway is to have an influencer host it on their platform, design the visual, and direct their followers to your profile.


Takeover campaigns have influencers post straight to a brand’s Instagram or Snapchat account, or broadcast a live video for an audience. Promote the takeover in advance and have the influencer do some cross-promotion on their channels on the day of the takeover.

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