If you want your brand to expand its reach and popularity organically, Instagram is one of the best social media sites to use. You may attract a following, engage with it, and ultimately turn it into a customer base.
When it comes to advertising products, Instagram has surpassed all other social media platforms. Instagram boasts more than a billion users and the highest interaction rate of any social media site, making it the best option for advertising.
However, Instagram’s ever-evolving algorithm and steady stream of feature changes pose new problems for marketers.
One by one, let’s talk about them.
Make a timetable
The best way to increase your Instagram following is to post when your intended audience is most likely to be online. Find the times of day that your target audience is most likely to be online. You can boost the visibility of your post and the number of people who see it by posting it at peak periods.
Utilize Hashtag
Hashtag is a really useful tool. They’re effective in getting your message through and boosting participation. They work well and let consumers narrow their search to find just what they’re looking for.
There are millions of postings on the site, so it’s not easy for yours to be seen by the people you want to see it.
Including hashtags in your posts is simple, but picking the best one is not. When using hashtags in your social media posts, keep these guidelines in mind:
Get creative with your brand’s hashtags, but make sure they’re relevant.
Find the top popular and relevant hashtags for your niche, incorporate them appropriately, and don’t overdo it or you risk being penalised.
Work Together
Working with popular Instagram users can do wonders for your account’s exposure. Influencers have a large and engaged audience, and can therefore be useful in spreading the word about your business.
In recent years, influencer marketing has exploded, making it easier for businesses of all sizes to contact their intended consumers.
Working together with your brand’s influencers can yield various benefits.
You can start making a list with the ones below:
- Gain access to a larger audience and raise brand recognition.
- Customers will follow the influencers’ lead if they like and trust them, leading to increased sales.
- It has one of the highest returns on investment of any method.
- Raises the profile of your company
Use each and every function
If you want to expand your audience, Instagram has some of the best tools available. Instagram is comparable in that it is able to rapidly adapt to user feedback and implement new features.
Some of Instagram’s most popular functions include highlight reels, carousels, videos, live videos, filters, collections, shops, IGTV, stories, story highlights, and shop links in stories.
Get the most out of Instagram by taking advantage of all its features.
Share videos and articles frequently
Instagram’s most popular functions are the highlight reel and the story feature. Reels and stories are popular things to scroll through. They’re fun to watch, get people talking, and keep people on the platform. There’s no reason not to advertise your company to the people who watch the tale or reel.
However, you need to submit the information frequently for it to appear on the user’s screen.
Featured Instagram posts
Every company should use Instagram’s highlight reel.
Instagram highlights are the stories you choose to preserve and display on your profile indefinitely. They’ll be displayed under your bio and provide additional insight into your company.
They make it possible for the company to highlight the content that is most important to them. In addition to catching the eye, highlights provide the reader with essential brand information.
Run split-tests of when you post
Consistent content publishing is beneficial, but timing is of the utmost importance.
When a sizable portion of your audience is not engaging with your posts, there is no value in releasing them. To ensure that your content is seen by the platform’s users, research peak usage times.
Choosing the optimal time to post will increase the number of people who see it. It’s also important to time your posts so that they receive the maximum amount of reach and engagement from Instagram’s algorithms.
Find out when the best times are to publish. Keep A/B testing to find the optimal timing for maximum interest.
Make interesting updates
One of the most important aspects in determining how successful your posts will be is the content itself.
Put up a wide variety of posts. Share your creative work, start a discussion, make a quiz, a poll, or a contest. Get people to comment on your posts by creating information that interests them.
Stream Now
There is a 49% increase in engagement with video compared to visual material. You can interact with your followers in real time by going “live” on Instagram. Users would rather watch a video than read an article. Live streaming is a popular way for them to interact with the brands.
Trust can also be established through interaction with a live audience. Live streaming also allows for interactive Q&A with viewers.
Participate
The number of Instagram users can be expanded through interactions. When people take the time to like or comment on your post, it’s only fair that you return the favour.
Your audience will like and trust you more if you engage with them by like and responding to their remarks. Users that appreciate the content you’re putting out there are more likely to engage with it in the future.
In sum, Instagram is an effective platform for reaching target audiences.
It’s not easy to rise to the top of the platform’s cutthroat competition, but there are strategies to increase your chances of success.
Make sure your posts are interesting enough to give readers a pleasurable experience.