Many businesses have found great success by advertising on Instagram. The site is presently used by around a third of American women and a quarter of American males. It opens up a plethora of doors for interacting with clients in different regions of the world.
Many businesses have trouble making Instagram work for them. They frequently resort to annoyingly persistent strategies, target the incorrect demographic of consumers, or promote your brand material. This makes it difficult for them to keep their fans around.
You need to figure out how to keep your followers if you want your Instagram marketing approach to have any longevity. Here are several blunders that you must, under all circumstances, avoid making.
Putting too much emphasis on your raw number of followers
Increasing your Instagram following is the subject of probably thousands of blog entries. This makes perfect sense. Many believe that a greater number of followers directly correlates to increased visibility.
While it may be true to some extent, it’s also possible that many of your followers have zero interest in your field. To increase your number of followers, you can risk alienating the individuals who would most benefit from what you have to give if you shared information that was more broadly appealing.
While increasing your total follower count, it may be hard to know whether you are losing relevant followers. Determine the level of participation of individual followers. You may analyse your followers’ engagement using apps like Simply Measured and Sprout Engagement. You shouldn’t worry too much if the followers you’re losing were never engaged in the first place. However, if you see that you are losing active users, you may want to reconsider your approach.
Republishing Old Material
So, you’ve decided to follow an Instagram user that always posts the same image. The natural response would be to stop following them. If you consistently post the same kind of material, your own following will follow suit.
It’s possible that you’re not creating and distributing as much unique material as you’d like to think. You may have a variety of photographs of your services and/or facilities. Your followers may feel like they’re seeing the same thing over and over again even though each photo is distinct.
You need to try new things and think creatively. To avoid staleness, you should always be thinking of new content ideas.
Breaking the Terms of Your Bio
A biography is included with each Instagram profile. You should get the most benefit possible from this. A well-written biography gives your followers an idea of what to anticipate from you and your content.
The problem is that many Instagram users fail to deliver on the promises they make about themselves. According to Claire Diaz-Ortiz, one of the main reasons she stops following individuals is because their bios don’t match the kind of posts they make.
You are not the person I was expecting to meet. Your bio says you’re a “fan of organic composting!” but all you ever tweet about is 49ers games and cheddar cheese.
Timely Posting Failure
Keeping people interested is crucial. One study found that between 2 and 5 in the afternoon is the optimal time to make a post. Know when your target audience is online so you can effectively communicate with them.
Many individuals have undoubtedly suggested that you publish more frequently. It’s true that if you don’t update often enough, people will stop following you. No one is interested in following a profile that never updates.
However, the same thing might happen if you update too often. Some users may feel overwhelmed by an abundance of feed updates. The grid of your photographs will start to blend together if you update too frequently, making your profile less inviting to viewers.
Posting once or twice daily, as opposed to three or more times, has been shown to be effective in retaining followers by several experts.