What started as a simple way to share short, often funny videos has quickly become one of the most popular social media apps in the world. TikTok’s meteoric rise as a social media behemoth and a symbol of modern pop culture has provided businesses with a wealth of opportunities to reach out to a large and young demographic.
TikTok is somewhat deserving of its status as the “leading destination for short-form mobile videos.” Around 680 million people, according to a November 2018 estimate, would use the platform on a monthly basis. As of that October, HootSuite predicted that its platform had 800 million users. That’s not all, though; there’s more.
TikTok had 2 billion downloads worldwide as of August of 2020, according to company filings. The number of files downloaded from the company in a year also set a new benchmark. Until the year 2020, TikTok was also the most popular app overall.
More than eight times a day, the average user opens TikTok, demonstrating the app’s rapid expansion.
Step-by-Step Guide to Promoting Your Business on TikTok
TikTok’s user base is significantly younger than that of rival platforms. With so many people likely to frequent the site in search of products and services, it serves as a focal point for both consumers and providers of such content.
As more and more businesses experiment with social media marketing, here are some tips to help you promote your company on the platform.
Make intelligent use of hashtags
The institution of hashtag challenges is a central feature of the TikTok platform and the community at large. Whether you’ve been using TikTok for a while or you just signed up today, you’ve probably already noticed the constant stream of different competitions.
The point of TikTok challenges is to get people to make videos that put their own spin on a given theme. With a TikTok account and a well-thought-out hashtag challenge, businesses can leave the rest to the TikTok community. There are just a few simple steps users can take to join in on the challenge.
Get your social media posts seen by more people by using some common hashtags.
See the illustrations I’ve provided:
Examine the most popular hashtags
To find what hashtags are popular right now, check out the Discover page. Check out the trending hashtags to see if any of them pertain to your business or industry, or if they represent problems with a broader scope to which you could apply your own solutions.
Get Motivated by Prominent People
Analyze the hashtags being used by key opinion leaders in your industry. Once you’ve used the techniques to find influencers in your industry’s niche, you can steal their hashtags and test them out on your own posts to see how well they perform.
Utilize standard, widely used hashtags
Use some of the widely-used, generic hashtags that have recently gained traction, as they will help your post get seen by the most people possible.
Work Together With Key Opinion Leaders
TikTok influencer marketing is still in its infancy, but it has great potential as a means of reaching the platform’s young user base. One of the most effective forms of advertising on the platform is influencer marketing.
A large and responsive audience can be attracted to your product or company by forming partnerships with influential people in your niche. As well, influencer marketing could be the best choice for brands looking to connect with millennials and Gen Zers across all channels.
Make Content That’s Both Entertaining and Useful
Part of TikTok’s success is due to the fact that it never fails to provide a good time. TikTok is a social media platform where users upload short videos of themselves dancing, singing, acting, or talking about other topics for the purpose of entertainment or education. Most of the content uploaded to TikTok is either funny or awesome. Therefore, you won’t have any luck marketing on TikTok if you stick to the same old methods. In order to reach today’s youth, new strategies are required.
You need to be creative if you want to make content that people will watch and maybe even take part in. Depending on your brand, it may be necessary to include specific details about your niche or products and services in order to attract your target audience. Whatever industry you’re in, large or small, your content should be entertaining.
Put Your Ads on TikTok
You’ve come to the right place if you’re interested in advertising on TikTok to reach a wider audience. Since the TikTok market is largely untapped and uncluttered, many advertisers have begun focusing their attention there.
In addition to hashtag challenges, TikTok offers other ways for brands to advertise, such as brand takeovers, in-feed advertisements, branded effects, and TopView.
Even though TikTok is still young, its rapid growth has shown no signs of slowing down. Brave brands that move into this uncharted territory will see their business grow more quickly and easily than those that procrastinate even longer before establishing a brand account. More people will see and interact with your content, and you can get in at the ground level.
TikTok is a great platform for brands to gain traction and raise their social media profile if they are willing to be entertaining, engaging, and even ingeniously self-deprecating. It may be the best-kept marketing secret of certain companies.