Most successful marketing strategies in today’s Internet-driven corporate sector centre on maintaining an active social media presence.
The only catch is that the social media landscape is huge and crowded, so it can feel like your updates are going nowhere.
It’s easy to create an Instagram account for your company. Creating a buzz around your brand and gaining significant exposure by making it a bustling social hub?
Sometimes, though, the content of your postings has little to do with why they aren’t doing well in terms of engagement. A post’s success or failure on Instagram may depend on anything as trivial as its timing.
Learning Instagram’s Complex Algorithm
It’s a fact that most Instagram users can’t keep up with every account they follow. They can’t possibly read it all because their feed (and attention spans) are full.
Now, Instagram employs an algorithm to personalise newsfeeds based on each user’s tastes so that their time spent on the app is as satisfying (and productive) as possible.
The algorithm examines all of the accounts the user is following and prioritises those that are most likely to pique the user’s interest.
You may be wondering how Instagram chooses which posts you see in your feed. Now comes the exciting part.
Timeliness versus Intrigue
As the name “newsfeed” suggests, Instagram’s primary goal is to present you with content that you haven’t seen before, or content that is “new” to you. Your feed may not be displayed in chronological order.
Instagram will sometimes choose an older post over a newer (but less popular) one because it tries to attract your attention by presenting you content that is both fresh and engaging.
Instagram would rather offer you stuff that you are more likely to enjoy than a brand new post that doesn’t match your preferences when you log in and check your newsfeed.
All About Participation
Everyone on Instagram is vying for the same limited pool of viewers. It’s so prevalent that people often buy Instagram likes to boost their posts’ popularity.
The good news is that interaction on Instagram goes beyond those three metrics.
Direct messages, turning on account notifications, and profile visits that originate from a post are all “actions” that are tracked by the algorithm.
When during the week do you think Instagram posts will do the best?
Since Instagram’s algorithm gives more weight to recent and engaging material, it’s widely believed that posts with a high amount of engagement shortly after going live receive the most promotion from the platform.
When you should post to Instagram during the week?
Tuesday through Friday early morning posting (about 5 a.m.) seems to do well. Instagram users are most likely to be checking their phones at this time in the morning, right as they are starting their workday.
There is a lot of evidence to suggest you should avoid Monday mornings. After a relaxing weekend, people often feel rushed in the mornings as they have less time to get ready for work.
Weekends are ideal for Instagram updates
On weekends, posting to Instagram is most successful between the hours of late morning and early afternoon.
On Saturdays and Sundays, most individuals sleep in and take it easy for the first half of the day.
During the brunch hour, from 9 a.m. to 11 a.m., many Instagram users can be found using the app while relaxing at their favourite cafe.
Understanding Your Target Market
Learning when and why Instagram users are most active can be incredibly instructive if it serves as a springboard rather than an end goal.
If you want honest advice on when to post, it’s this: figure it out for yourself. Your target market is one of a kind. You’ll need to be flexible.
Environment and Way of Life
When deciding when to publish on Instagram, it’s important to take into account your audience’s time zone.
If you have an Instagram business account, you may view useful demographic data, such as the most popular countries where your followers are located, by clicking on the “Audience” option in Instagram Insights.
Adjust Instagram Post Frequency for Maximum Engagement
It’s time to put your experimental skills to the test once you’ve studied your clientele and worked around their busy schedules.
If you return to Instagram Insights, you may learn when your followers are most engaged using the Audience stats page.
Maintaining Order and Anticipating Challenges
Congratulations if you’ve built up a dedicated fan base. There are certain things you’ve done correctly thus far. But if you want your Instagram following to expand, you’ll need to put in more effort.
You may be missing some organisational details that will greatly increase the amount of attention paid to your material.
Consistency is crucial, so plan ahead and prepare your Instagram posts. This tagline is the golden rule for maintaining and expanding an online fan base.
In all likelihood, improvising a reliable posting schedule is doomed to failure. Making plans in advance ensures that you won’t be stymied for inspiration in the final hours before your content is due.
Participate Wholeheartedly in Your Own Name
Don’t expect your followers to do all the work for you, as Instagram’s algorithm is driven by engagement. Make sure you’re contributing to the conversation as much as possible.
Engage with your audience by liking and commenting on their posts, responding to their direct messages (DMs), teasing new content, and so on.
Building relationships with active users is a great method to get them involved even more in the future.