So many new features on Instagram, so little time. Instagram has introduced big and great features like questions for Instagram Stories, music for Instagram Stories, a brand new channel for video, an updated Explore page, and a video chat option.
- For extended video form content, Instagram launches IGTV (Instagram Television)
- Now you can make a video call to followers directly on Instagram
- Adding a soundtrack to Stories on Instagram with the music sticker on Instagram
- A new look of Explore page by Instagram
- With a unique question sticker, people can answer your questions in Instagram Stories
FOR LONG VIDEO CONTENT, INSTAGRAM LAUNCHES IGTV FEATURE (INSTAGRAM TELEVISION)
There is a new social type platform or feature that will shake up how we engage and watch with long video form type content, which is popularly known as IGTV. IGTV is the very own platform for videos launched by Instagram in June 2019. It is available now on both the new stand-alone IGTV application and the native Instagram application. But the only reason it stands out, compared to YouTube or traditional Television (TV experiences, is that it is only for vertical types of videos.
That means anyone can create and publish their videos on Instagram TV because there is no need for any editing software or camera equipment. It is the simplest form, and an Instagram Tv video can be created, edited, and uploaded to Instagram Television; all are simply from your mobile. Video on IGTv can be ten min for most accounts, and for verified accounts and large accounts, it can be up to one, which opens up an opportunity for the world of video. Try automatic Instagram likes for your posts and videos so that your account can be exposed globally. When it comes to using Instagram Television (IGTV) for brand and business, think of it as a super version of Instagram stories. You can use IGTV to upload a recorder webinar to the audience to share some skills with them, from an event record behind the scenes, showcasing an editorial style of video of your products and brands, or giving access to your followers to face the brand’s behind the scenes.
While you can use the Stories feature on Instagram to build your brand and business with more spontaneous clips and more informal clips.
NOW YOU CAN MAKE VIDEO CALLS TO FOLLOWERS DIRECTLY ON INSTAGRAM
Instagram has launched the group video chat feature recently, intending to bring people and audience, and followers regardless of their location close together. With up to 4 friends now, you can easily make video calls by turning your Direct Message into a live call. But the only disadvantage is that you can only call people from your follower’s list and have a direct conversation on Instagram and vice versa. You have to send Direct Messages to people if you want to make a video call on Instagram. This feature is primarily introduced to bring friends and families together and build a new real-life relationship, but this feature is used for brands and businesses.
ADDING A SOUNDTRACK TO STORIES ON INSTAGRAM WITH THE NEW MUSIC STICKER FEATURED ON INSTAGRAM
Instagram has launched the new music stickers on Instagram for Stories, and it is a new unique feature on Instagram that allows people to add more personality to your profile. Available for both videos and photos on Instagram stories, you can now select from many tracks and songs that fit with your posts and videos with the new Instagram music stickers.